The story
is in
the
crease
Fig. 1. Is curiosity a sin?, Belgium, 2020
Oui Oui is a story-led branding & photography studio for those who’d rather be real than polished.
Fairy tales aren’t real, but that’s okay. The truth speaks louder where life demands to be seen. It shows up in the wrinkles, the cracks, the scribbled side notes.
For brands
Brand strategy, design and photography with a pulse.
For organisations
Storytelling and photography for projects that need to be heard.
For humans
Honest photography for life as it is, not as it’s posed.
Crafted in Belgium
Inspired by the world around us
Fig. 4. Taller de todo, Ciudad de México, 2025
Head in the clouds,
eyes wide open
I’m Flore De Raet, founder of OUI OUI. I look at the world through a kaleidoscope. Celebrating culture, chasing identity, finding beauty in contradiction and imperfection. Uncovering stories that are layered and nuanced.
I help brands, organisations and humans do the same.
This must be the place
Do you think OUI OUI might be the right fit for your next project? Let’s work together!